MARKAAR
LATAM
Lead generation & marketing. Connecting markets.
We connect real estate and business opportunities with investors and partners across Latin America — positioning, content, sales systems and commercial structure.
Building connections. Creating value. Expanding possibilities.
We build and scale smart ventures.
A Dubai-based group building and scaling businesses across hospitality, marketing, real estate, technology, AI and tokenization — in Latin America, the United States and the Middle East.
20+
Years building
120+
Franchise units
$12M+
Hospitality projects
3
Regions
What we do
One group. Three forces. Endless possibilities.
M2 Group Dubai creates and connects businesses across strategy, business development, hospitality, marketing, real estate, technology, applied AI and tokenization. Some ventures start as restaurant or hospitality concepts. Others are digital platforms, AI products or real estate deal engines. What connects all of them is the same mindset: identify a real opportunity, structure it clearly, bring the right people together, build the right systems, and execute.
HospitalityRestaurantsReal EstateMarketingTechnologyApplied AITokenizationInvestmentVenture Building
Our Business Lines
FRANSUR
Hospitality & Business
Hospitality & business. Building experiences.
We create, operate and scale hospitality concepts with excellence, passion and purpose — restaurant projects, franchise expansion and deal structuring.
SURTECH
Ventures & Technology
Investing in technology. Building the future.
Our ventures arm focused on technology, AI and tokenization — creating scalable solutions for tomorrow's world.
DOMI · TINA · DealDock
One group. Three forces. Endless possibilities.
Founder
Paulo C. Mendoza
Founder & CEO, M2 Group Dubai
Business developer, commercial strategist and venture builder with more than 20 years of experience leading sales, business development, market expansion, hospitality ventures, franchise projects and technology initiatives.
He has founded and led companies including MENPUB, IFCG, FRANSUR and DomiOS — commercializing 120+ franchise units, structuring hospitality and investment projects with USD 12M+ in transaction value, and combining CRM, automation and applied AI with commercial strategy to build scalable systems for growth.
DubaiEcuadorPanamaUnited StatesUAE
View Professional Profile Our approach
Five steps. Same mindset across every venture.
01
Identify
Spot real opportunities with clear market signal.
02
Structure
Shape the business model, economics, and offer.
03
Build Systems
Operations, CRM, automations, and AI that scale.
04
Connect People
Operators, investors, brands, and partners.
05
Execute
Ship, iterate, and scale across markets.
Global vision
Building across three regions.
M2 Group Dubai operates and connects opportunities across Latin America, the United States and the Middle East — combining local execution with international reach.
Latin America
Ecuador · Panama
United States
Operations & expansion
Middle East
Dubai · UAE
Get in touch
Let's build what's next.
Partnerships, ventures, investment opportunities or new ideas — tell us about your project and we'll get back to you.
Direct line to the M2 Group Dubai team